Symphony, through its Singapore subsidiary, Shadows Holdings Pte Ltd ("Shadows"), invested in August Jewellery Pvt. Ltd. (“Melorra”), a digital-first fast-fashion Indian jewellery company that specializes in producing lightweight gold jewellery. Melorra was founded in January 2015 by Saroja Yeramilli and adopts a minimal inventory model that uses 3D printing technology to achieve just-in-time manufacturing, to bring products to market efficiently. The brand has launched several experience centres across India, where customers can try the jewellery on before they buy through the in-store digital platform.
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